Monday, April 6, 2009

McAuliffe Takes A Chapter From Obama Playbook In Governor Bid

April 6, 2009
The Washington Post
Tim Craig

RICHMOND — Terry McAuliffe was stung when Hillary Rodham Clinton's presidential campaign, which he oversaw, fell to Barack Obama last year. But over the course of the campaign, it appears he took careful notes.

Now, as McAuliffe finds himself in a hard-fought race for governor of Virginia, he is employing many of the same tactics that his opponent used successfully just a year earlier. He is reaching out to new voters, exploiting new technology and casting himself as a fresh-faced outsider. He is not taking any region for granted, is targeting African Americans and is swarming communities with paid organizers. It all bears a surprising likeness to the strategies Obama used so effectively in 2008.

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